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Commonly used innovation adoption models indirectly assume homogenous information flow across farmers, which is often not the case. For new and or not well known technologies such as Orange-fleshed sweetpotato (OFSP) varieties, awareness exposure plays an important role in farmers’ decision to ad...


Adekambi, S.Abidin, P.E.Okello, J.J.Carey, E.E.[Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.]Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.

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