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Biofortification of crops as part of the effort to combat micronutrient deficiencies especially in developing countries gaining global recognition. Recent award of world food price to biofortification of staple crops has further energized efforts to promote the cultivation and consumption of biof...


Okello, J.J.Muoki, P.Kwikiriza, N.Wambaya, J.Heck, S.[Effect of agriculture-nutrition education and extension services on early adoption and diffusion of biofortfied crops: The case of orange-fleshed sweetpotato in Kenya]Effect of agriculture-nutrition education and extension services on early adoption and diffusion of biofortfied crops: The case of orange-fleshed sweetpotato in Kenya

This paper combines Just-About-Right (JAR) sensory evaluation and means-end chain (MEC) analysis to examine consumer evaluation of the sensory attributes of conventionally bred biofortified orange-fleshed sweetpotato (OFSP). It specifically examined the role of information on biofortification pro...


Okello, J.J.Lagerkvist, C.J.Muoki, P.Heck, S.Prain, G.[Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.]Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.

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