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Griffin, Tom ,  Mc Arthur, David ,  Yamaki, Toshio ,  Hidalgo Campos, Pedro ,  [The A,B,Cs of advertising management: perceptions and practices of managers in Chile, Japan & the United States]

Griffin, Tom ,  Mc Arthur, David ,  Yamaki, Toshio ,  Hidalgo Campos, Pedro ,  [Marketing communications: examining the work of practitiones in the United States, Japan and Chile]