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This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally pr...
Potato yields in sub-Saharan Africa remain very low compared with those of developed countries. Yet potato is major food staple and source of income to the predominantly smallholder growing households in the tropical highlands of this region. A major cause of the low potato yields is the use of p...
Studies suggest that consumer' acceptance of edible insects can be enhanced by processing and blending them with familiar food products. This is however, expected to result in changes in some sensory attributes. In this study, we investigated how consumers evaluate the appropriateness of sensory ...
This study used a field experiment and means-end chain analysis to examine the effects of positive and perceived negative nutrition information on the households’ motivations to consume insect-based foods. It used a random sample of households drawn from rural communities in Kenya. The study foun...
Potato is a major food staple that makes a significant contribution to food security, having potential to smooth the volatility in food prices resulting from recent episodes of global food price increases. Despite its importance, most potato growers continue to use poor-quality seed, normally obt...
Background: Potato is a major food crop in the tropical regions of Africa. However, potato yields continue to remain very low in these regions mainly due to use of poor quality seed. The recent development of rapid seed multiplication technique has helped to shorten the duration of certified seed...
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