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Purpose – Potato is a major food staple in Africa, but its production is constrained by poor quality of seed. A recent private–public partnership in Tanzania resulted in introduction of new higher yielding varieties. The purpose of this paper is to examine smallholder farmers’ motivations to inve...


Okello, J.J.Lagerkvist, C.J.Kakuhenzire, R.Parker, M.Schulte-Geldermann, Elmar[Combining means-end chain analysis and goal-priming to analyze Tanzanian farmers’ motivations to invest in quality seed of new potato varieties]Combining means-end chain analysis and goal-priming to analyze Tanzanian farmers’ motivations to invest in quality seed of new potato varieties

The current fight against Vitamin A deficiency has focused on promoting biofortified staples that are rich in beta carotene, such as Orange Fleshed Sweetpotato (OFSP). These efforts usually entail providing quality planting materials to vulnerable households accompanied by sensitization about the...


Mwiti, F.K.Okello, J.J.Munei, K.Low, J.W.[Assessment of farmer willingness to pay for quality planting materials of biofortified and non-biofortified varieties of sweetpotato.]Assessment of farmer willingness to pay for quality planting materials of biofortified and non-biofortified varieties of sweetpotato.

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