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This study used a field experiment and means-end chain analysis to examine the effects of positive and perceived negative nutrition information on the households’ motivations to consume insect-based foods. It used a random sample of households drawn from rural communities in Kenya. The study foun...


Pambo, K.O.Okello, J.J.Mbeche, R.M.Kinyuru, J.N.[Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis]Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis

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