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This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally pr...


Okello, J.J.Lagerkvist, C.J.Muoki, P.Heck, S.Prain, G.[Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.]Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.
Mougeot, L.J.A.Gasengayire, F.Lee-Smith, D.Prain, G.Zeeuw, Henk de[IDRC and its partners in sub-saharan Africa 2000-2008.]IDRC and its partners in sub-saharan Africa 2000-2008.

This paper combines Just-About-Right (JAR) sensory evaluation and means-end chain (MEC) analysis to examine consumer evaluation of the sensory attributes of conventionally bred biofortified orange-fleshed sweetpotato (OFSP). It specifically examined the role of information on biofortification pro...


Okello, J.J.Lagerkvist, C.J.Muoki, P.Heck, S.Prain, G.[Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.]Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.

Anantharaman, M.Mantri, V.Shanpru, E.Sohliya, B.K.Rathore, N.S.Suting, A.Prain, G.Bertuso, A.[Roots and tubers for livelihood enhancement in Meghalaya, India. Results of a scoping study.]Roots and tubers for livelihood enhancement in Meghalaya, India. Results of a scoping study.

Prain, G.Fujisaka, SamWarren, MD[Biological and cultural diversity: the role of indigenous agricultural experimentation in development]Biological and cultural diversity: the role of indigenous agricultural experimentation in development

Pradel, W.Cole, D.Prain, G.[Mixing methods for rich and meaningful insight: Evaluating changes in an agricultural intervention project in the Central Andes.]Mixing methods for rich and meaningful insight: Evaluating changes in an agricultural intervention project in the Central Andes.

This paper aims to explore ethnic minority women’s gendered perceptions and processes of agricultural innovation in the Northern uplands of Vietnam. The key research question asks how women develop innovations and learn new agricultural practices within patriarchal family structures.


Kawarazuka, N.Prain, G.[Gendered processes of agricultural innovation in the Northern uplands of Vietnam.]Gendered processes of agricultural innovation in the Northern uplands of Vietnam.

This publication begins with a review of the literature on resilience, noting the wide diversity of perspectives on the term and the range of disciplines that have employed the concept. From its use to describe engineering systems that are close to equilibrium, the concept of resilience has evolv...


Prain, G.Naziri, D.[The role of root and tuber crops in strengthening agri‐food system resilience in Asia. A literature review and selective stakeholder assessment.]The role of root and tuber crops in strengthening agri‐food system resilience in Asia. A literature review and selective stakeholder assessment.

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