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The success of biofortification, the process of generating new staple crops varieties with higher micronutrient content, depends on whether those biofortified cultivars are accepted by target populations. Consumer behavior economics argues that socioeconomic, cultural and biological characteristi...
This study introduces respondent’s market participation on the analysis of the consumer acceptance of biofortified beans. Biofortification is a complementary strategy to fight iron deficiencies mainly in populations who usually produce and consume their own beans. As most of biofortification’s ta...
Micronutrient malnutrition affects 2 billion people worldwide and biofortification could prove to be a cost-effective solution to its alleviation. The aims of this study are as follows: (i) to understand consumer acceptance of the main sensory characteristics such as taste, color, texture, etc., ...
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