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OFSP is being used as an ingredient of baked products and can be a source of pro-vitamin A. Information about OFSP puree bread consumer profile is limited. The current study investigates the consumer socio-demographics, knowledge, practices and attitude towards OFSP puree bread in Kenya. A total ...


Wanjuu, C.Bocher, T.Abong, G.O.Low, J.W.Mbogo, D.Heck, S.Muzhingi, T.[Consumer knowledge and attitude towards orange-fleshed sweetpotato (OFSP) puree bread in Kenya.]Consumer knowledge and attitude towards orange-fleshed sweetpotato (OFSP) puree bread in Kenya.

This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally pr...


Okello, J.J.Lagerkvist, C.J.Muoki, P.Heck, S.Prain, G.[Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.]Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.

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