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Base of the Pyramid (BoP) consumers living in the urban informal settlements of developing countries spend over 60% of their income on food, yet malnutrition and micronutrient deficiency remain widespread among these populations, pointing to the inadequacy of the foods they consume in terms of qu...


Chege, Christine G.K.Sibiko, Kenneth W.Wanyama, RosinaJager, MatthiasBirachi, Eliud Abucheli[Are consumers at the base of the pyramid willing to pay for nutritious foods?]Are consumers at the base of the pyramid willing to pay for nutritious foods?

Purpose Micronutrient malnutrition is a public health problem in many developing countries, especially in the poorest population segments. Fortification and other food-based approaches, such as using more nutritious ingredients in processing, could help to address this problem, but little is know...


Wanyama, RosinaGödecke, ThedaJager, MatthiasQaim, Matin[Poor consumers’ preferences for nutritionally enhanced foods]Poor consumers’ preferences for nutritionally enhanced foods

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