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Agricultural extension is perceived as the primary mechanism through which farmers expand their ability to adopt and adapt new technologies and ideas. The use of Information and Communication Technology like videos in extension is being fronted as an alternative to the conventional Face-to-face e...


Karubanga, G.Kibwika, P.Okry, F.Sseguya, H.[Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda]Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda

Information and Communication Technology (ICT) tools such as videos promoted to enhance farmer access to information to influence change in farming practices need to be situated in social learning processes. Farmers learn and innovate through social learning characterized by exchanges amongst far...


Karubanga, G.Kibwika, P.Okry, F.Sseguya, H.[How farmer videos trigger social learning to enhance innovation among smallholder rice farmers in Uganda]How farmer videos trigger social learning to enhance innovation among smallholder rice farmers in Uganda

Globally, universities are repositioning themselves for community outreach although with difficulty in responding to the unpredictable social features of host communities. Accordingly, this study aims to assess the role of social cognitive factors in farmer learning behaviour during university ou...


Kalule, S.W.Sseguya, H.Ongeng, D.Karubanga, G.[Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda]Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda

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