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Malnutrition, particularly vitamin A deficiency, is a major public health problem in many developing countries. This study investigated whether priming or self-generation of goals, or whether attention to instrumental or experiential goals together with use of a reminder condition or not, promote...


Lagerkvist, C.J.Okello, J.J.Adekambi, S.Kwikiriza, N.Abidin, P.E.Carey, E.E.[Goal-setting and volitional behavioural change: Results from a school meals intervention with vitamin-A biofortified sweetpotato in Nigeria]Goal-setting and volitional behavioural change: Results from a school meals intervention with vitamin-A biofortified sweetpotato in Nigeria

This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally pr...


Okello, J.J.Lagerkvist, C.J.Muoki, P.Heck, S.Prain, G.[Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.]Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.

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