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Journal Article 2015

Autor: Lagerkvist, C.J. Okello, J.J. Karanja, N.
Enlace original: https://cgspace.cgiar.org/handle/10568/58298

Investigación en Agricultura
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Lagerkvist, C.J. ,  Okello, J.J. ,  Karanja, N. ,  [Evidence from a field experiment in a traditional vegetable market in Kenya] ,  [Consumers' evaluation of volition, control, anticipated regret, and perceived food health risk] ,  Consumers' evaluation of volition, control, anticipated regret, and perceived food health risk
Conference Paper 2016-07

Autor: Okello, J.J. Lagerkvist, C.J. Muoki, P. Heck, S. Prain, G.

This paper combines Just-About-Right (JAR) sensory evaluation and means-end chain (MEC) analysis to examine consumer evaluation of the sensory attributes of conventionally bred biofortified orange-fleshed sweetpotato (OFSP). It specifically examined the role of information on biofortification pro...

Enlace original: https://cgspace.cgiar.org/handle/10568/82582

Investigación en Agricultura
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Okello, J.J. ,  Lagerkvist, C.J. ,  Muoki, P. ,  Heck, S. ,  Prain, G. ,  [Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.] ,  Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.

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