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The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over t...


Lewrick, MichaelOmar, MaktobaWilliams, Jr., Robert L.[Market Orientation and Innovators� Success: an Exploration of the Influence of Customer and Competitor Orientation]Market Orientation and Innovators� Success: an Exploration of the Influence of Customer and Competitor Orientation

The concept of innovation has evolved significantly over the last decade. It now appears that inherent successful innovation can be explained by the influence of the social networks and social capital. Originally based on tangible forms of capital and the necessity of technology pull and push, in...


Lewrick, MichaelRaeside, RobertPeisl, Thomas[The Innovators�s Social Network]The Innovators�s Social Network

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