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The PMCA is a flexible approach that engages smallholder farmers, market agents, researchers, and other service providers in a collective process that identifies and exploits potential business opportunities that can equitably benefit the diverse actors in a market chain. This approach was develo...


Devaux, A.Ordinola, M.Mayanja, S.Campilan, D.Horton, D.[The Participatory Market Chain Approach (PMCA): From the Andes to Africa and Asia.]The Participatory Market Chain Approach (PMCA): From the Andes to Africa and Asia.

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