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Organisation of the dairy industry and the marketing system in Kenya is highlighted and marketing and pricing of milk in Kenya is discussed. The formal and the informal milk marketing subsystems are also discussed. The Kenya Cooperative Creameries Limited (KCC) handles most of the marketed milk t...


Mbogoh, S.G.Ochuonyo, J.B.O.[Kenya's dairy industry: the marketing system and the marketing and pricing policies for fresh milk]Kenya's dairy industry: the marketing system and the marketing and pricing policies for fresh milk
Autor: Mbogoh, S.G.

This case study examines the marketing system for fresh liquid milk in Addis Ababa and its environs (i.e. the catchment area for fresh milk within a 130 km. radius of the city of Addis Ababa) from the retail end of the system to determine the relative efficiency of alternative marketing systems f...


Mbogoh, S.G.[Marketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopia]Marketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopia

This report presents the findings of the study of the dairy marketing systems that cater primarily for the consuming households in Addis Ababa, Ethiopia. The study is part of a series of studies of dairy marketing systems in sub-Saharan Africa. Topics covered in the discussion of this paper are, ...


Mbogoh, S.G.Tilahun, N.[Relative efficiency of alternative dairy marketing systems in Addis Ababa, Ethiopia based on household purchase patterns]Relative efficiency of alternative dairy marketing systems in Addis Ababa, Ethiopia based on household purchase patterns

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