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Biofortification of staple crops to combat micronutrient deficiencies is gaining global recognition. Projects promoting biofortified food crops use intensive agriculture-nutrition education and extension activities to increase adoption of such crops. This study examines the effect of such program...


Okello, J.J.Kwikiriza, N.Muoki, P.Wambaya, J.Heck, S.[Effect of intensive agriculture-nutrition education and extension program adoption and diffusion of biofortified crops.]Effect of intensive agriculture-nutrition education and extension program adoption and diffusion of biofortified crops.

Muoki, P.[Roundtable Meeting Nairobi, Kenya - Incentives and disincentives to invest in orange fleshed sweetpotato - the case of pro-poor public-private partnerships in Rwanda]Roundtable Meeting Nairobi, Kenya - Incentives and disincentives to invest in orange fleshed sweetpotato - the case of pro-poor public-private partnerships in Rwanda

Kiome, Romano M.Bamanya, Barbara G.Wamwere-Njoroge, George J.Rao, E.J.O.Audi, P.Parker, M.Muoki, P.[The Accelerated Value Chain Development program national conference report, 26–27 April 2018: Developing value chains to farming as business with technology and innovations in Kenya]The Accelerated Value Chain Development program national conference report, 26–27 April 2018: Developing value chains to farming as business with technology and innovations in Kenya

Biofortification of crops as part of the effort to combat micronutrient deficiencies especially in developing countries gaining global recognition. Recent award of world food price to biofortification of staple crops has further energized efforts to promote the cultivation and consumption of biof...


Okello, J.J.Muoki, P.Kwikiriza, N.Wambaya, J.Heck, S.[Effect of agriculture-nutrition education and extension services on early adoption and diffusion of biofortfied crops: The case of orange-fleshed sweetpotato in Kenya]Effect of agriculture-nutrition education and extension services on early adoption and diffusion of biofortfied crops: The case of orange-fleshed sweetpotato in Kenya
Lagerkvist, C.J.Okello, J.J.Muoki, P.Heck, S.Prain, G.[Nutrition promotion messages: The effect of information on consumer sensory expectations, experiences and emotions of vitamin A-biofortified sweet potato.]Nutrition promotion messages: The effect of information on consumer sensory expectations, experiences and emotions of vitamin A-biofortified sweet potato.

SUSTAIN is a 5-year partnership (2013-2018), coordinated by CIP and financed by the UK Department for International Development, to scale up the nutrition benefits of biofortified orange-fleshed sweetpotato (OFSP). The goal is to reach 1.2 million households with under-5 year old children in Keny...


Muoki, P.Agili, S.[Scaling up sweetpotato through agriculture and nutrition in Kenya]Scaling up sweetpotato through agriculture and nutrition in Kenya

This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally pr...


Okello, J.J.Lagerkvist, C.J.Muoki, P.Heck, S.Prain, G.[Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.]Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.

This paper combines Just-About-Right (JAR) sensory evaluation and means-end chain (MEC) analysis to examine consumer evaluation of the sensory attributes of conventionally bred biofortified orange-fleshed sweetpotato (OFSP). It specifically examined the role of information on biofortification pro...


Okello, J.J.Lagerkvist, C.J.Muoki, P.Heck, S.Prain, G.[Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.]Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.

Research in Rwanda demonstrated that orangefleshed sweetpotato (OFSP) purée (steamed, mashed roots) was an economically viable, vitamin A enhancing ingredient in baked products when the purée was produced and used in the same bakery. Having a storable, packaged OFSP purée produced by a firm to su...


Bocher, T.Muoki, P.Magnaghi, A.Muzhingi, T.Low, J.W.[From lab to life: Making storable orange-fleshed sweetpotato purée a commercial reality]From lab to life: Making storable orange-fleshed sweetpotato purée a commercial reality

Muoki, P.[Roundtable Meeting Nairobi, Kenya - Sustain Rwanda project updates]Roundtable Meeting Nairobi, Kenya - Sustain Rwanda project updates

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