Biofortification of staple crops to combat micronutrient deficiencies is gaining global recognition. Projects promoting biofortified food crops use intensive agriculture-nutrition education and extension activities to increase adoption of such crops. This study examines the effect of such program...
Okello, J.J.
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Kwikiriza, N.
,
Muoki, P.
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Wambaya, J.
,
Heck, S.
,
[Effect of intensive agriculture-nutrition education and extension program adoption and diffusion of biofortified crops.]
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Effect of intensive agriculture-nutrition education and extension program adoption and diffusion of biofortified crops.
Biofortification of crops as part of the effort to combat micronutrient deficiencies especially in developing countries gaining global recognition. Recent award of world food price to biofortification of staple crops has further energized efforts to promote the cultivation and consumption of biof...
Okello, J.J.
,
Muoki, P.
,
Kwikiriza, N.
,
Wambaya, J.
,
Heck, S.
,
[Effect of agriculture-nutrition education and extension services on early adoption and diffusion of biofortfied crops: The case of orange-fleshed sweetpotato in Kenya]
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Effect of agriculture-nutrition education and extension services on early adoption and diffusion of biofortfied crops: The case of orange-fleshed sweetpotato in Kenya
This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally pr...
Okello, J.J.
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Lagerkvist, C.J.
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Muoki, P.
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Heck, S.
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Prain, G.
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[Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.]
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Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.
The purpose of this paper is to examine the structure and content of mental models associated with the decision to engage in biofortified sweetpotato vine multiplication as a business. The study focused on decentralized vine multipliers from Kenya and Ethiopia. These were stratified by orientatio...
Okello, J.J.
,
Jogo, Wellington
,
Kwikiriza, N.
,
Muoki, P.
,
[Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia]
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Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia