Unlike many other Sub-Saharan African countries, for many years Kenya had comparative advantages in the manufacturing of processed bean products. However, for new competitors intending to join the bean processing industry, little is known about marketing strategies for value added bean products. ...
Enlace original:
https://cgspace.cgiar.org/handle/10568/102095
Nakazi, Florence
,
Babirye, Immaculate
,
Birachi, Eliud Abucheli
,
Ugen, Michael Adrogu
,
[Exploring retailer marketing strategies for value added bean products in Kenya]
,
Exploring retailer marketing strategies for value added bean products in Kenya
