Commonly used innovation adoption models indirectly assume homogenous information flow across farmers, which is often not the case. For new and or not well known technologies such as Orange-fleshed sweetpotato (OFSP) varieties, awareness exposure plays an important role in farmers’ decision to ad...
Adekambi, S.
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Abidin, P.E.
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Okello, J.J.
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Carey, E.E.
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[Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.]
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Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.
Lagerkvist, C.J.
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Okello, J.J.
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Karanja, N.
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[Evidence from a field experiment in a traditional vegetable market in Kenya]
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[Consumers' evaluation of volition, control, anticipated regret, and perceived food health risk]
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Consumers' evaluation of volition, control, anticipated regret, and perceived food health risk
Edible insects are a potentially less burdensome source of proteins on the environment than livestock for a majority of rural consumers. Hence, edible insects are a timely idea to address the challenges of the supply side to sustainably meet an increasing demand for food. The objective of this pa...
Pambo, K.O.
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Mbeche, R.M.
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Okello, J.J.
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Mose, G.N.
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Kinyuru, J.N.
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[Intentions to consume foods from edible insects and the prospects for transforming the ubiquitous biomass into food]
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Intentions to consume foods from edible insects and the prospects for transforming the ubiquitous biomass into food
This paper combines Just-About-Right (JAR) sensory evaluation and means-end chain (MEC) analysis to examine consumer evaluation of the sensory attributes of conventionally bred biofortified orange-fleshed sweetpotato (OFSP). It specifically examined the role of information on biofortification pro...
Okello, J.J.
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Lagerkvist, C.J.
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Muoki, P.
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Heck, S.
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Prain, G.
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[Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.]
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Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.
Okello, J.J.
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Sindi, K.
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Low, J.W.
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[Consumer perceptions and demand for biofortified sweet potato-based biscuit: The case of Akarabo golden power biscuit in Rwanda.]
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Consumer perceptions and demand for biofortified sweet potato-based biscuit: The case of Akarabo golden power biscuit in Rwanda.