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Commonly used innovation adoption models indirectly assume homogenous information flow across farmers, which is often not the case. For new and or not well known technologies such as Orange-fleshed sweetpotato (OFSP) varieties, awareness exposure plays an important role in farmers’ decision to ad...


Adekambi, S.Abidin, P.E.Okello, J.J.Carey, E.E.[Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.]Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.
Lagerkvist, C.J.Okello, J.J.Karanja, N.[Evidence from a field experiment in a traditional vegetable market in Kenya][Consumers' evaluation of volition, control, anticipated regret, and perceived food health risk]Consumers' evaluation of volition, control, anticipated regret, and perceived food health risk

Edible insects are a potentially less burdensome source of proteins on the environment than livestock for a majority of rural consumers. Hence, edible insects are a timely idea to address the challenges of the supply side to sustainably meet an increasing demand for food. The objective of this pa...


Pambo, K.O.Mbeche, R.M.Okello, J.J.Mose, G.N.Kinyuru, J.N.[Intentions to consume foods from edible insects and the prospects for transforming the ubiquitous biomass into food]Intentions to consume foods from edible insects and the prospects for transforming the ubiquitous biomass into food

This paper combines Just-About-Right (JAR) sensory evaluation and means-end chain (MEC) analysis to examine consumer evaluation of the sensory attributes of conventionally bred biofortified orange-fleshed sweetpotato (OFSP). It specifically examined the role of information on biofortification pro...


Okello, J.J.Lagerkvist, C.J.Muoki, P.Heck, S.Prain, G.[Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.]Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.

Okello, J.J.Sindi, K.Low, J.W.[Consumer perceptions and demand for biofortified sweet potato-based biscuit: The case of Akarabo golden power biscuit in Rwanda.]Consumer perceptions and demand for biofortified sweet potato-based biscuit: The case of Akarabo golden power biscuit in Rwanda.

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