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Commonly used innovation adoption models indirectly assume homogenous information flow across farmers, which is often not the case. For new and or not well known technologies such as Orange-fleshed sweetpotato (OFSP) varieties, awareness exposure plays an important role in farmers’ decision to ad...


Adekambi, S.Abidin, P.E.Okello, J.J.Carey, E.E.[Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.]Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.

Biofortification of crops as part of the effort to combat micronutrient deficiencies especially in developing countries gaining global recognition. Recent award of world food price to biofortification of staple crops has further energized efforts to promote the cultivation and consumption of biof...


Okello, J.J.Muoki, P.Kwikiriza, N.Wambaya, J.Heck, S.[Effect of agriculture-nutrition education and extension services on early adoption and diffusion of biofortfied crops: The case of orange-fleshed sweetpotato in Kenya]Effect of agriculture-nutrition education and extension services on early adoption and diffusion of biofortfied crops: The case of orange-fleshed sweetpotato in Kenya

Potato is a major food staple that makes a significant contribution to food security, having potential to smooth the volatility in food prices resulting from recent episodes of global food price increases. Despite its importance, most potato growers continue to use poor-quality seed, normally obt...


Okello, J.J.Zhou, Y.Schulte-Geldermann, ElmarBarker, I.[Motivations and mental models associated with smallholder farmers’ adoption of improved agricultural technology: Evidence from use of quality seed potato in Kenya]Motivations and mental models associated with smallholder farmers’ adoption of improved agricultural technology: Evidence from use of quality seed potato in Kenya

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