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Biofortification of staple crops to combat micronutrient deficiencies is gaining global recognition. Projects promoting biofortified food crops use intensive agriculture-nutrition education and extension activities to increase adoption of such crops. This study examines the effect of such program...


Okello, J.J.Kwikiriza, N.Muoki, P.Wambaya, J.Heck, S.[Effect of intensive agriculture-nutrition education and extension program adoption and diffusion of biofortified crops.]Effect of intensive agriculture-nutrition education and extension program adoption and diffusion of biofortified crops.

Malnutrition, particularly vitamin A deficiency, is a major public health problem in many developing countries. This study investigated whether priming or self-generation of goals, or whether attention to instrumental or experiential goals together with use of a reminder condition or not, promote...


Lagerkvist, C.J.Okello, J.J.Adekambi, S.Kwikiriza, N.Abidin, P.E.Carey, E.E.[Goal-setting and volitional behavioural change: Results from a school meals intervention with vitamin-A biofortified sweetpotato in Nigeria]Goal-setting and volitional behavioural change: Results from a school meals intervention with vitamin-A biofortified sweetpotato in Nigeria

This study examined the nutrition and food security impacts of a project that was designed to improve availability of disease-free planting materials of biofortified orange-fleshed sweetpotato (OFSP) in rural Tanzania. Difference-in-difference and matching techniques were employed to estimate cau...


Mashisia, K.Okello, J.J.Wambugu, S.Sindi, K.Low, J.W.McEwan, M.[Nutrition and food security impacts of quality seeds of biofortified orange-fleshed sweetpotato: Quasi-experimental evidence from Tanzania]Nutrition and food security impacts of quality seeds of biofortified orange-fleshed sweetpotato: Quasi-experimental evidence from Tanzania

This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally pr...


Okello, J.J.Lagerkvist, C.J.Muoki, P.Heck, S.Prain, G.[Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.]Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.

The purpose of this paper is to examine the structure and content of mental models associated with the decision to engage in biofortified sweetpotato vine multiplication as a business. The study focused on decentralized vine multipliers from Kenya and Ethiopia. These were stratified by orientatio...


Okello, J.J.Jogo, WellingtonKwikiriza, N.Muoki, P.[Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia]Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia

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