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Conference Paper 2018-08

Autor: Adekambi, S. Abidin, P.E. Okello, J.J. Carey, E.E.

Commonly used innovation adoption models indirectly assume homogenous information flow across farmers, which is often not the case. For new and or not well known technologies such as Orange-fleshed sweetpotato (OFSP) varieties, awareness exposure plays an important role in farmers’ decision to ad...

Enlace original: https://cgspace.cgiar.org/handle/10568/99134

Investigación en Agricultura
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Adekambi, S. ,  Abidin, P.E. ,  Okello, J.J. ,  Carey, E.E. ,  [Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.] ,  Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.
Conference Paper 2016-07

Autor: Okello, J.J. Lagerkvist, C.J. Muoki, P. Heck, S. Prain, G.

This paper combines Just-About-Right (JAR) sensory evaluation and means-end chain (MEC) analysis to examine consumer evaluation of the sensory attributes of conventionally bred biofortified orange-fleshed sweetpotato (OFSP). It specifically examined the role of information on biofortification pro...

Enlace original: https://cgspace.cgiar.org/handle/10568/82582

Investigación en Agricultura
Enlace permanente
Okello, J.J. ,  Lagerkvist, C.J. ,  Muoki, P. ,  Heck, S. ,  Prain, G. ,  [Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.] ,  Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.

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