The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over t...
Enlace original:
https://repositorio.uahurtado.cl/handle/11242/2133
Lewrick, Michael
,
Omar, Maktoba
,
Williams, Jr., Robert L.
,
[Market Orientation and Innovators� Success: an Exploration of the Influence of Customer and Competitor Orientation]
,
Market Orientation and Innovators� Success: an Exploration of the Influence of Customer and Competitor Orientation
