This paper combines Just-About-Right (JAR) sensory evaluation and means-end chain (MEC) analysis to examine consumer evaluation of the sensory attributes of conventionally bred biofortified orange-fleshed sweetpotato (OFSP). It specifically examined the role of information on biofortification pro...
Enlace original:
https://cgspace.cgiar.org/handle/10568/82582
Okello, J.J.
,
Lagerkvist, C.J.
,
Muoki, P.
,
Heck, S.
,
Prain, G.
,
[Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.]
,
Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.
