This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally pr...
Enlace original:
https://cgspace.cgiar.org/handle/10568/92949
Okello, J.J.
,
Lagerkvist, C.J.
,
Muoki, P.
,
Heck, S.
,
Prain, G.
,
[Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.]
,
Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya.
