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Using a discrete choice experiment, this paper estimates the willingness to pay for biofortified orange maize in rural Zambia. The study design has five treatment arms, which enable an analysis of the impact of nutrition information, comparing the use of simulated radio versus community leaders i...


Meenakshi, J.V.Banerji, A.Manyong, Victor M.Tomlins, Keith I.Mittal, N.Hamukwala, P.[Using a discrete choice experiment to elicit the demand for a nutritious food: Willingnesstopay for orange maize in rural Zambia]Using a discrete choice experiment to elicit the demand for a nutritious food: Willingnesstopay for orange maize in rural Zambia

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