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Base of the Pyramid (BoP) consumers living in the urban informal settlements of developing countries spend over 60% of their income on food, yet malnutrition and micronutrient deficiency remain widespread among these populations, pointing to the inadequacy of the foods they consume in terms of qu...


Chege, Christine G.K.Sibiko, Kenneth W.Wanyama, RosinaJager, MatthiasBirachi, Eliud Abucheli[Are consumers at the base of the pyramid willing to pay for nutritious foods?]Are consumers at the base of the pyramid willing to pay for nutritious foods?

Many developing countries are undergoing a profound transformation of food systems and retail environments. Especially in urban areas, a rapid growth of supermarkets is observed, which can affect consumer food choices and diets. Supermarkets may improve access to diverse foods at affordable price...


Wanyama, RosinaGödecke, ThedaChege, Christine G. KiriaQaim, Matin[How important are supermarkets for the diets of the urban poor in Africa?]How important are supermarkets for the diets of the urban poor in Africa?

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