Base of the Pyramid (BoP) consumers living in the urban informal settlements of developing countries spend over 60% of their income on food, yet malnutrition and micronutrient deficiency remain widespread among these populations, pointing to the inadequacy of the foods they consume in terms of qu...
Chege, Christine G.K.
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Sibiko, Kenneth W.
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Wanyama, Rosina
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Jager, Matthias
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Birachi, Eliud Abucheli
,
[Are consumers at the base of the pyramid willing to pay for nutritious foods?]
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Are consumers at the base of the pyramid willing to pay for nutritious foods?
Many developing countries are undergoing a profound transformation of food systems and retail environments. Especially in urban areas, a rapid growth of supermarkets is observed, which can affect consumer food choices and diets. Supermarkets may improve access to diverse foods at affordable price...
Wanyama, Rosina
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Gödecke, Theda
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Chege, Christine G. Kiria
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Qaim, Matin
,
[How important are supermarkets for the diets of the urban poor in Africa?]
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How important are supermarkets for the diets of the urban poor in Africa?
Purpose
Micronutrient malnutrition is a public health problem in many developing countries, especially in the poorest population segments. Fortification and other food-based approaches, such as using more nutritious ingredients in processing, could help to address this problem, but little is know...