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Proceedings of the 39th FID Congress, University of Edinburgh, 25-28 eptember 1978.

We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review ...

Proceedings of the Forty-Sixth FID Conference and Congress held in Madrid, Spain, 22-29 Octiber, 1992.